Gov. Brian Kemp's executive order allows Georgia schools to pay athletes directly for the use of their NIL, without facing NCAA penalties, effective immediately.
This order aligns with a similar Virginia law, offering legal cover to colleges for direct athlete compensation through NIL deals, indicating a shift in college sports.
Although neither Georgia nor Georgia Tech plans to immediately implement payments, the order provides them the flexibility to do so in response to national trends.
This development reflects ongoing changes in college athletics regarding athlete compensation and legal protections, which may reshape how institutions engage with student-athletes.
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