Here's how Newsday brought back field trips to its newsroom - Poynter
Briefly

Our initial reason for launching Newsday in Education was for it to be among our branding activations aimed at helping to change the perception of Newsday from a dated product brand to a highly relevant contemporary brand.
Educating our students is so important for Long Island's future and Newsday is proud to be able to provide this program for our amazing schools and educators across Long Island.
Read at Poynter
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