"Everybody wants to give off old-money vibes nowadays. College students want to look cute, but classy as well," Ansuya Dulal, a 19-year-old Ohio State University student, told Business Insider. "That was the niche I wanted to get into, and then I found Le Pliage."
Longchamp saw a 44% revenue increase in 2023, a stat that can largely be attributed to the brand's ever-growing Gen Z fan base. This resurgence highlights the brand's success across a new demographic that values both style and functionality.
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