Prima Materia's Temescal Alley tasting room located in Oakland will close on March 16. The closure is attributed to the ongoing challenges of the COVID-19 pandemic, which has severely affected the tasting room's recovery and viability. Prima Materia's owner, Pietro Buttitta, revealed plans to drastically cut the annual wine production from 23 to just three bottlings, signaling a major shift in the winery's business model moving forward. While the brand itself will persist, the tasting room's closure marks a significant retreat for the business.
Prima Materia's Temescal Alley tasting room is set to close on March 16, due to challenges encountered during and after the pandemic, impacting its recovery.
Owner Pietro Buttitta indicated that even five years post-Covid, the recovery of the tasting room has not met expectations, prompting major reductions in operations.
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