The article discusses the transformation of West Oakland with the opening of Prescott Market, a new food hall featuring local chefs and a variety of dining options. This initiative, led by Joe Ernst and Harvindar Singh, aims to revitalize the area, which previously faced issues with homelessness and lack of grocery access. Prescott Market is part of a broader vision to cultivate a campus for innovation and community, complementing other projects like the West Oakland Farmers Market started by Singh. The opening marks a significant positive shift for a neighborhood that once struggled to attract businesses.
On a corner of 18th Street and Peralta Street, sunlight bounces off the freshly painted murals and sleek corrugated steel of a low-slung warehouse.
It just seems like it wants and needs to happen here. We have heard time and time again people want a place to go.
In August 2022, Singh started the West Oakland Farmers Market to increase access to fresh and healthy food in a neighborhood that had lost its only full-service grocery store.
They hope to create a campus that houses tech and light manufacturing, what they envision as an enclave of innovation and community that the food hall can serve.
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