"Tai Er is most known for its suan cai yu - a sauerkraut fish soup with pork bone broth, pickled radish and sweet potato noodles. The bestseller is so popular that the company sells more than 20 million bowls annually."
"Kevin Liu, the marketing director for Tai Er's North American operations, stated, 'We want to test the concept of this more elevated dining experience. If it's a good model, we can open more.'"
"When considering new locations, Liu mentioned that the company looks for good foot traffic and a well-populated, diverse area. Valley Fair was deemed a good fit due to its roster of popular Asian restaurants."
"The brand started in 2015 as a small street restaurant peddling suan cai yu, a dish that was first created around 3,000 years ago. Its main ingredients will be imported from China to maintain consistency."
Tai Er Sichuan Cuisine is set to open its second Bay Area restaurant at Westfield Valley Fair mall during the week of April 20. This location follows the first Bay Area restaurant opened in San Mateo last September. Known for its suan cai yu, the restaurant aims to provide an elevated dining experience. The brand, which has over 500 locations worldwide, imports key ingredients from China to ensure consistency in its dishes.
Read at SFGATE
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