'The Town is not going to fall:' Oakland Restaurant Collective takes aim at negative narratives
Briefly

The Oakland Restaurant Collective launched to enhance the perception of Oakland's hospitality industry by sharing positive stories and providing support for local businesses. Founded by notable restaurateurs, the collective aims to change the prevailing negative narrative through advocacy, community building, and a marketing initiative called Savor Oakland. During their launch event, local leaders emphasized their commitment to uplifting the local scene and fostering resilience, stating that despite recent challenges, including incidents of crime, the vitality and love for the community remain strong.
Our mission statement is to support, protect and promote the Oakland hospitality industry, DiRuocco told guests during the hour-long presentation. Harnessing the power of a unified community, we will build a strong network to provide support and resources for our businesses, advocate for meaningful changes at the city and county levels, and showcase Oakland's diverse hospitality offerings to both local and national audiences.
All the negative stuff, let's change this up. The Town is not going to fall. Not anymore, German said, whose lauded Dominican restaurant AlaMar has suffered several high-profile break-ins in recent months.
Read at www.berkeleyside.org
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