Dan Pitcock, owner of Roberts Electric Co., shares how he developed a passion for electrical work after taking over the family business. He emphasizes the joy of creating quality jobs and contributing to the community, recalling significant projects in Oakland. Pitcock reflects on the pride of his companyâs resilience through various economic cycles and appreciates the artistry involved in the electrical trade. He sees electricity as essential to modern civilization, likening it to 'civilizational glue.'
"I have since learned to celebrate what we do. It's about being a true craftsman."
Pitcock expresses the pride of making 1,700 payrolls, stating, 'It's personally satisfying to drive around the city and see jobs we've done.'
Electricity is described as the 'modern civilizational glue' by Pitcock, who reflects on its essential role in our daily lives.
Having taken over the family business, Pitcock acknowledges the historical and skillful aspects of electrical work, appreciating the 'science, the history, the skill, and yes, the magic' of it.
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