The U.S. Food and Drug Administration says it has reviewed and evaluated the effects of color additives on children's behavior but believes that most children have no adverse effects when consuming them.
WK Kellogg said Tuesday that its foods are safe and all of its ingredients comply with federal regulations. Today, more than 85% of our cereal sales contain no colors from artificial sources.
Activists delivered petitions with more than 400,000 signatures asking WK Kellogg to remove artificial dyes and BHT from their cereals, citing evidence that artificial dyes could affect children's behavior.
Vani Hari, a food activist, expressed her concerns for mothers trying to provide healthy food without added chemicals, emphasizing the ongoing demand for natural ingredients in children's cereals.
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