Prima Materia's tasting room located in Temescal Alley will close on March 16, as reported by the SF Chronicle. The establishment, known for its Italian-style wines, struggled significantly during the pandemic, and even five years later, recovery has been slow. Owner Pietro Buttitta announced that, while the Prima Materia brand will continue, the annual number of wine bottlings will be drastically reduced from 23 to just three, signifying a strategic shift in response to the ongoing challenges faced by the business.
Prima Materia's Temescal Alley tasting room will close on March 16 due to pandemic impacts, with future plans including significantly reduced wine bottlings.
Owner Pietro Buttitta mentioned that the recovery from the pandemic has been sluggish, leading to a drastic reduction in annual bottlings from 23 to three.
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