Taco Bell successfully shifted National Taco Day to the first Monday in October, generating a buzz among competitors who must now adjust their promotions to the new date.
Del Taco is launching 'Tacoberfest' with rewards members getting one free taco on the new National Taco Day, while retaining deals on the original day.
El Pollo Loco is enticing customers with three chicken tacos for $5 from Oct. 1 through Oct. 4, showing adaptability to Taco Bell's new date.
With hourly drops of $1 tacos for rewards members, Taco Bell is maximizing engagement on the new National Taco Day, offering significant deals.
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