Disneyland is carefully introducing the $400 Lightning Lane Premier Pass, designed to help visitors skip standby lines for select attractions. CFO Hugh Johnston emphasized the importance of creating a great experience for both pass holders and regular guests. The initial rollout began as a pilot program in October, allowing Disneyland to collect visitor feedback for future enhancements. The pass, which can be added to various ticket types, offers guests the flexibility to ride attractions without scheduling return times through the app, aiming for a more spontaneous park experience.
The Lightning Lane Premier Pass is being rolled out cautiously, aiming to ensure a great experience for both purchasers and other guests, according to Disney CFO.
Disneyland's pilot rollout allows them to gather feedback and adjust the Lightning Lane Premier Pass program, reflecting an experimental phase in the offerings.
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