"The EmpCo Directive applies to all companies operating within the EU single market and shall tackle unfair commercial practices that mislead consumers and prevent them from making sustainable consumption choices."
"Anyone using a general environmental claim must be able to demonstrate 'recognized outstanding environmental performance' in the sense of the EmpCo Directive."
"Displaying a sustainability label will only be permitted if based on a certification scheme or established by public authorities."
The European Green Deal aims to make Europe climate-neutral by 2050, necessitating sustainability in IP strategies. The EU Packaging and Packaging Waste Regulation (PPWR) and the EmpCo Directive, effective March 2024, are crucial for companies. The EmpCo Directive addresses unfair practices that mislead consumers regarding sustainability. Key changes include requirements for environmental claims and sustainability labels, which must be based on recognized certifications. Member States have until September 2026 to implement these regulations, with some provisions effective by June 2026.
Read at Global IP & Technology Law Blog
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