"The move will give users a choice between paying a monthly fee or continuing to use the services for free with targeted advertising, a model that has faced increasing scrutiny from European regulators. The subscriptions, priced at 2.99 pounds ($3.99) a month on the web and 3.99 pounds on iOS and Android, reflect similar offerings Meta has rolled out in the European Union to comply with data privacy rules."
"Meta said the ad-free tier was designed to give people more control over their online experience while preserving the company's ability to provide free services funded by ads. Users who choose the paid plan will not see ads and their data will not be used for advertising purposes. The shift reflects a broader industry trend as tech firms face pressure from regulators over the use of personal data and targeted ads."
Meta will offer an ad-free subscription option for Facebook and Instagram users in the United Kingdom in the coming weeks. Users can pay monthly or continue using the services for free with targeted advertising. Subscriptions are priced at 2.99 pounds per month on the web and 3.99 pounds on iOS and Android. The pricing mirrors offerings already rolled out in the European Union to comply with data privacy rules. The country's data protection authority raised concerns about platforms' handling of personal information for advertising. Ad-free subscribers will not see ads and their data will not be used for advertising purposes. The change aligns with industry shifts as Apple and Google have adjusted ad practices in response to privacy demands. Meta's ads business generated about 98% of its $164.5 billion revenue last year, making the balance between privacy rules and ad sales central to growth strategy.
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