Consumer authorities are investigating the potential misleading and aggressive marketing practices of Meta's ad-free subscription package in Europe, particularly related to providing clear and sufficient information upfront.
The Consumer Protection Cooperation Network (CPC) is concerned that consumers may have felt pressured to rapidly choose between the ad-free subscription plan and the ad-supported model, potentially compromising their rights as consumers.
CPC views Meta's language around the ad-free offering as pressuring users who have been using Facebook/Instagram for free to make an immediate decision without adequate warning or assessment of the impact on their relationship with Meta.
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