AGCOM said its oversight will apply to influencers with more than a million followers on social media, with at least 2 percent of them interacting with the content.
Chiara Ferragni, who has almost 30 million followers on Instagram, is under investigation after promoting a brand of pandoro cake in November 2022, suggesting that part of the sales would be donated for child cancer treatments at the Regina Margherita hospital in Turin.
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