The Court of Justice of the European Union ruled that public statements about sexual orientation do not allow Meta to target users with related ads, setting a significant privacy precedent.
'Even if Meta can detect that a user is queer from their online or offline activities, the court said, they cannot take that information and use it to target them with personalized advertising.'
Meta insists it does not indiscriminately include sensitive information like sexual orientation in its advertising, upholding users' rights to privacy in the digital space.
Schrems' lawyer indicated that this ruling emphasizes the increasing controls and limits imposed on Meta’s data gathering practices, reinforcing the protection of user privacy.
Collection
[
|
...
]