Meta cannot use information about a user's sexual orientation for personalized advertising, even if the user has publicly identified as queer, per EU court ruling.
The EU's highest court emphasized that public statements about sexual orientation do not authorize tech companies to tailor sensitive ads to individuals.
The court reinforced Schrems' claims, stating Meta analyzes user behavior beyond their social media use for ad targeting, highlighting privacy concerns.
Schrems' attorney stated that the ruling will impose stricter regulations and limitations on Meta’s data collection and advertising practices.
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