The European Commission's October 2024 report evaluates the effectiveness of EU consumer protection laws, highlighting that they have only partially succeeded in protecting consumers, leading to significant financial losses. This report has spurred the initiative for a new Digital Fairness Act, which addresses prevalent issues like dark patterns, addictive designs, and difficult subscription cancellation processes. It aims to mitigate the unfair advantages that businesses hold over consumers online, and is part of a broader legislative context alongside the UK's Online Safety Act and the EU's Digital Services Act.
The European Commission's report indicates that existing consumer protection laws only partially meet their objectives, with online harmful practices costing EU consumers over €7.9 billion annually.
President Ursula von der Leyen has urged the development of a Digital Fairness Act to address consumer risks associated with dark patterns and manipulative digital practices.
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