The European Commission's decision highlights that the integration of Facebook Marketplace within Facebook provides an unfair advantage, enabling it to overshadow competitors in the e-commerce sector.
According to the EU, Meta's practices related to data collection allow it to monitor rival ads, thus enhancing its competitive edge through unfair means within the marketplace.
Meta plans to appeal the fine, asserting that the claims regarding their use of advertising data from competitors are false, as they have controls in place to prevent this.
This substantial fine marks the continuation of regulatory scrutiny on Meta by EU authorities, targeting practices they perceive as detrimental to fair competition and market dynamics.
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