The EU's highest court has mandated restrictions on how long Meta can use individuals' data for advertising, emphasizing adherence to privacy regulations established in GDPR.
The ruling highlights a need for limits on personal data retention, reinforcing the implications of GDPR's 'right to be forgotten' and its enforcement against non-compliance.
Meta has been embroiled in legal challenges over its data practices, recently facing fines related to both GDPR violations and the EU's Digital Markets Act.
The latest decisions reflect ongoing tensions between the EU and major tech companies, particularly concerning data privacy and user consent requirements for personalized advertising.
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