Ben & Jerry's has accused its parent company Unilever of unjustly firing CEO David Stever due to his commitment to the ice cream brand's social mission. The unexpected dismissal, which occurred on March 3, allegedly conflicts with a 2000 agreement allowing Ben & Jerry's to maintain an independent oversight board. Under Stever's leadership, the company's sales grew faster than those of Unilever’s other ice cream brands, potentially raising questions about Unilever's motivation behind the termination, especially given past threats to silence the brand's advocacy.
Ben & Jerry's allegations highlight that Unilever fired CEO David Stever for his commitment to the company's social mission, contrasting with his job performance, raising serious ethical concerns.
The complaint points out that Unilever's attempt to remove Stever against the advisory board's approval violates their 2000 merger agreement, which was meant to protect Ben & Jerry's autonomy.
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