In most cases, it will not be possible for large online platforms to comply with the requirements for valid consent if they confront users only with a binary choice between consenting to processing of personal data for behavioural advertising purposes and paying a fee.
It does bundle immensely complicated notions of: interpretation of the legal basis under the EU General Data Protection Regulation and validity of consent; data subject's literacy in data privacy basics and balancing consumer interest between privacy rights and the convenience of accessing content quickly and 'for free'; and a free and open internet vis-à-vis expectations that commercial entities be able to determine how they charge (or not) their customers.
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