"Each year, Adobe uses data from its Adobe Analytics platform to predict what the shopping landscape and consumer behavior will look like between November 1 and December 31. According to Adobe's description, the data includes inputs from many of the top 100 retailers in the U.S., covering over 1 trillion visits to retail sites, 100 million SKUs, and 18 product categories."
"Holiday shopping is expected to reach a record high this year: Adobe predicts that shoppers will spend a total of $253.4 billion, up 5.3% from last year. That's a head-turning sum, but it's actually a slower rate of growth compared to 2024, when Adobe Analytics predicted that the total would increase by 8.7%. The slowdown comes as inflation persists and consumer spending remains dampened."
Adobe's annual data-driven forecast projects total holiday spending of $253.4 billion for November 1–December 31, a 5.3% increase from the prior year but a slower growth rate than 2024's 8.7% rise. The forecast draws on inputs from top 100 U.S. retailers, over 1 trillion site visits, 100 million SKUs, and 18 product categories. Persistent inflation and dampened consumer spending are constraining growth, with shoppers reporting lower per-person budgets. AI assistants are expected to guide searches, shopping, and purchases, while buy-now-pay-later plans and major online sales moments will help stretched consumers sustain holiday purchases.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]