Ulta Beauty and Target Corporation will not renew their in-store partnership, ending in August 2026. Until then, Ulta Beauty products remain available in Target locations and online. There are approximately 600 Ulta shop-in-shop locations at nearly a third of Target's stores. Following the news, shares for Ulta and Target both declined. The partnership, started in 2021, aimed to boost foot traffic for Target and expand Ulta's customer base. Ulta Beauty's leadership expresses confidence in future growth following the partnership's conclusion.
"For 35 years, Ulta Beauty has revolutionized how people experience beauty-bringing together an unmatched assortment from mass to luxury-and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide."
"As we continue to execute our Ulta Beauty Unleashed plans, we're confident our wide-ranging assortment, expert services and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand."
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