"Holiday shopping used to revolve around the weeks between Thanksgiving and Christmas. Not anymore. Besides moving online, holiday shopping has been happening earlier and earlier. Some retailers, like Amazon, host big seasonal sales as early as October. This year, retailers' holiday products are poised to reach shelves and websites even sooner, thanks to President Donald Trump's tariffs or the threat of them."
"Rather than hold it in a warehouse, some are likely to put it out on shelves close to three months before Christmas, he said. "This year is probably going to be even earlier than we've seen in the past," Pedersen said. "Right now, retailers are sitting on inventory." Home Depot, for instance, already has all of its holiday inventory on-hand, William Bastek, the chain's executive vice president of merchandising, said at an investor conference earlier this month."
Holiday shopping timing has shifted earlier, with some retailers hosting large seasonal sales as early as October and stocking holiday merchandise months in advance. Retailers ordered holiday goods earlier this year to avoid President Donald Trump's tariffs or the threat of duties, prompting some to move inventory onto shelves nearly three months before Christmas rather than keeping it in warehouses. Home Depot reported having all of its back-half holiday inventory in-house and sources over 50% of its merchandise from within the United States. Retailers tested the earlier schedule with Halloween items being stocked as early as July, a trend sometimes called "Summerween."
Read at Business Insider
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