"With more than 1.5 million U.S. customers, the presence of Wisp, the largest women's telehealth platform in the country, adds an air of legitimacy to TikTok Shop's commerce ambitions.Founded in 2018, Wisp started out by mailing prescriptions and over-the-counter treatments for conditions like yeast infections, herpes and bacterial vaginosis directly to patients' homes. Wisp has since expanded beyond this direct-to-consumer pharmacy model into diagnostics, weight care, at-home testing and more."
"Wisp's TikTok Shop debut is also a positive indicator that brands aren't betting on the app disappearing anytime soon, despite the threat of a U.S. ban. (President Donald Trump extended the deadline for TikTok to comply with the divest-or-ban law to Sept. 17, and is prepared to delay it further if a deal remains out of reach.) For Wisp, selling over-the-counter goods on TikTok Shop is a way to accelerate the company's growth strategy."
TikTok Shop entered the U.S. nearly two years ago, gaining users with steep discounts and viral commerce while attracting a bargain-focused reputation. Perceptions have shifted as larger companies increasingly treat TikTok Shop as a retail channel rather than solely a marketing tool. Wisp launched on TikTok Shop as the first women's health company on the platform; Wisp is the largest women's telehealth provider in the U.S. with more than 1.5 million customers. Founded in 2018, Wisp began by mailing prescriptions and over-the-counter treatments and expanded into diagnostics, weight care, at-home testing and nationwide care. The move indicates brands are not banking on the app disappearing despite a pending U.S. divest-or-ban threat, and Wisp views TikTok Shop as a channel to accelerate growth after reporting a roughly $80 million annual revenue pace and strong multi-year growth.
Read at Modern Retail
Unable to calculate read time
Collection
[
|
...
]