Plufl co-founders Yuki Kinoshita and Noah Silverman pitched a prototype of human dog beds on Shark Tank. They secured a $200,000 investment for 20% equity. In 2023, the company generated over $1 million in sales. Following a 145% tariff on Chinese imports, they considered producing their beds in the U.S. to attract retailers. However, the higher domestic production costs and reliance on imported materials posed challenges. Costco declined to stock their U.S.-made version, highlighting the difficulties faced by small manufacturers amid tariff pressures against Chinese imports.
Plufl co-founders Yuki Kinoshita and Noah Silverman pitched 'dog beds for humans' to Shark Tank, leading to over $1 million in sales in 2023.
After a 145% tariff was imposed on imports from China, Plufl co-founders explored producing a U.S.-made version of their dog beds.
Though manufacturing in Las Vegas cost $150 per unit, adding faux fur from China raised the total to $250 per bed, challenging profitability.
Despite efforts to create a made-in-the-USA version to attract retailers, Costco declined to stock the product for the current year.
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