"This week, the company made a new bid to boost that advertising business with the unveiling of agentic AI technologies designed to act as a "creative director" for sellers and brands - generating ads informed by market research, consumer behavior, and Amazon's data. What does this mean for the future of creativity? That's our topic on this episode of the GeekWire Podcast with Jay Richman, the Amazon vice president of product and technology who leads the team responsible for the company's Creative Studio advertising tools."
"Richman said the biggest gains from AI will come not from replacing people, but from amplifying the skills of those who are already experts. He compared it to engineering, where AI is turning "10x engineers into 100x engineers." The same dynamic applies to advertising and media, he said. "The best creatives are able to get the most out of the tools," Richman said."
"He sees AI as a "new canvas, a new paintbrush" that will enable entirely new art forms. Richman, based in New York, was in Seattle this week for Amazon's Accelerate seller conference, where he announced the new agentic AI for Amazon's Creative Studio on stage. His career has tracked the evolution of digital media, from early apps for the Palm Pilot to the first wave of streaming at NBC Universal, and the reinvention of podcast ads at Spotify."
Amazon's advertising business generates about $60 billion annually, accounting for over 9% of company revenue. The company unveiled agentic AI technologies in Creative Studio to act as a creative director for sellers and brands, producing ads informed by market research, consumer behavior, and Amazon data. The initiative aims to amplify skilled creatives rather than replace them, comparing the effect to turning 10x engineers into 100x engineers. Professionals remain central to producing high-quality photographs and art, while AI serves as a new canvas and tool that can enable entirely new art forms and creative workflows.
Read at GeekWire
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