Meta descriptions do not affect Google rankings directly, but well-crafted ones can increase click-through rates by providing informative snippets that attract user attention.
While Google often ignores meta descriptions in favor of body content for snippets, using primary keywords and brand variations can enhance click-through potential when displayed.
Google emphasizes user experience over meta descriptions, often choosing content from the page itself to create search snippets that are relevant to the user’s query.
Business executives often misinterpret the function of meta descriptions; they are not ranking signals but serve to summarize and attract users to the content.
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