Sydney Sweeney is set to launch a lingerie line, supported by Jeff Bezos and Lauren Sánchez. The actress has been working on this project for a year, stepping into lingerie instead of the typical skincare or lifestyle brands. Bezos and Sánchez's financial backing comes through a substantial investment to the private equity firm, Coatue, which has initiated its Innovation Fund with significant capital from billionaire sources. Speculation surrounded Sweeney's presence at the wedding, where she was suggested to be an invitee due to her involvement in an Amazon MGM Studios film.
Sweeney is launching a lingerie line backed by Bezos and Sánchez, moving beyond skincare or lifestyle branding, aiming to disrupt Victoria's Secret.
Bezos and Sánchez invested in Sweeney's venture through the private equity firm, Coatue, which recently started its Innovation Fund.
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