"Purchases completed directly inside ChatGPT converted at roughly one-third the rate of transactions where users clicked through to Walmart's site, indicating a significant drop in conversion rates."
"Agentic commerce isn't ready to replace traditional shopping flows, as owned environments still convert better due to the context, trust, and experience shoppers expect."
"Daniel Danker, Walmart's EVP of product and design, described the in-chat transaction experience as 'unsatisfying,' leading the company to reconsider its approach."
"Walmart plans to embed its own chatbot, Sparky, into ChatGPT, allowing users to log into their accounts and complete purchases within Walmart's system."
Walmart's test of agentic commerce revealed that purchases completed in ChatGPT converted at only one-third the rate of those on Walmart's site. This indicates that traditional shopping environments provide better context and trust for consumers. Walmart made 200,000 products available through OpenAI's Instant Checkout, but the in-chat transactions were deemed unsatisfying. Consequently, OpenAI is shifting towards merchant-controlled checkout experiences. Walmart plans to integrate its chatbot, Sparky, into ChatGPT to enhance user experience and facilitate purchases within its own system.
Read at MarTech
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