Visa wants to chart a safe course for e-commerce's AI revolution
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Visa wants to chart a safe course for e-commerce's AI revolution
"E-commerce continues to eat up ever-increasing share of the U.S. retail market: Americans bought more than $3.3 billion of items online every day in the second quarter of last year, according to U.S. Census Bureau data. Online retail's share of spending is increasing with every year that passes. Traditionally, that's meant typing a term or phrase into a search bar and clicking through to a shopping basket."
""We avoid hype around technology, but AI agentic shopping could bring huge changes to retail if it is widely adopted," says Clare Walsh, director of education at the Institute of Analytics, a professional body for data analytics experts. The usually staid professional organization is full-throated in its belief that agentic AI shopping could change society. "AI-empowered agentic shoppers-robots that learn your shopping needs and preferences and then shop for you-have the potential to be as disruptive for e-commerce as moving bricks and mortar retail online," Walsh says."
Online retail continues to gain share of U.S. retail spending, reaching billions of dollars in daily sales and growing year over year. Agentic AI, defined as autonomous systems that learn preferences and shop on users' behalf, is emerging as a disruptive force for online commerce. Major retailers are forming partnerships with AI firms to enable purchases via conversational agents and AI-driven experiences. Early signals show dramatic increases in AI-related traffic to retail sites, and industry leaders predict agentic shoppers could reshape customer journeys, fulfillment flows, and competitive dynamics across the retail ecosystem.
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