Trademark is a legally recognized symbol, word, or phrase that distinguishes a company's products or services from others, helping to prevent consumer confusion and unauthorized use.
A trademark theoretically lasts for as long as the holder uses it in ordinary commerce, but requires a Section 8 declaration every 10 years to demonstrate ongoing use.
Trademarks can cover various elements such as brand names, logos, and slogans, thereby enhancing brand identity and safeguarding intellectual property in the marketplace.
To register a trademark, it is advisable to prepare a trademark application with the assistance of a trademark and patent attorney for optimal success.
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