"TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app. The feature was strategically launched during the holiday season - a high-stakes period for the company's shopping division as it aims to prove its value in the market. This move into digital gifting positions TikTok Shop to compete more directly with e-commerce giants like Amazon and eBay, both of which offer gift card options."
"Users can load the gift cards with anything from $10 to $500. What sets these cards apart is the ability to personalize them using a wide variety of animated designs. There are also animations for thank you cards, birthdays, weddings, and other occasions. Gift cards are delivered via email, and recipients must have a TikTok account. Once redeemed, the card's value is instantly credited to their TikTok Balance. Recipients can reply with a thank-you note or even send a gift card in return."
"TikTok said it plans to add features that let users personalize gift cards more. By early 2026, users will be able to record or upload video messages to attach to their digital gift cards. A company spokesperson said the experience will also include an "interactive unboxing that captures their reaction in real-time," but declined to share further details."
TikTok Shop introduced digital gift cards in the U.S., letting buyers load values from $10 to $500 and personalize cards with animated designs for occasions such as birthdays and weddings. Gift cards are delivered via email and require recipients to have a TikTok account; redeemed balances post instantly to TikTok Balance. Recipients can reply with thank-you notes or return gifts. TikTok plans to allow video message attachments and an interactive unboxing experience by early 2026. The launch coincided with strong holiday sales and follows expansion into luxury retail as TikTok Shop seeks to compete with major e-commerce platforms, amid uncertainty over U.S. operations.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]