"TikTok is driving social commerce growth, with TikTok Shop making up nearly 20% of social commerce in 2025, according to a new report from Emarketer. TikTok Shop's sales are forecast to exceed $20 billion in 2026 and surpass $30 billion in 2028. In 2026, half of U.S. social shoppers are projected to make purchases on TikTok. While social commerce is expected to surpass $87 billion this year, it is projected to exceed $100 billion in 2026 and reach nearly $119 billion in 2027."
"A little more than two years after TikTok Shop launched in the U.S., the social commerce hub has become a major e-commerce player. U.S. shoppers under the age of 60 spent $708 on average on TikTok Shop in 2024, according to a report by PartnerCentric. The most popular product categories for TikTok shoppers are personal accessories, followed closely by household items, per that study."
TikTok Shop has rapidly grown into a major e-commerce channel and is expected to represent a substantial share of social commerce. Sales are forecast to exceed $20 billion in 2026 and surpass $30 billion by 2028. Social commerce overall is projected to surpass $87 billion this year, exceed $100 billion in 2026, and approach $119 billion in 2027. Half of U.S. social shoppers are projected to purchase on TikTok in 2026, and more than half of U.S. online shoppers will have bought via social platforms by 2028. Popular TikTok categories include personal accessories and household items.
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