"Over the past several years, TikTok has emerged as a social media force, with it especially capturing the attention of young people. A recent Shopify article revealed that 65% of TikTok users are aged 18-34. That article's main focus was giving guidance to marketers about how to promote products on the platform in 2026. Unfortunately, some TikTok marketers and sellers have contributed to a surge in scams, but this article will provide valuable tips on how to avoid those pitfalls."
"The prevalence of scams on TikTok became so notable that the Better Business Bureau published an article cautioning users to remain vigilant in November 2022. More recently, the website Flip Flow warned that generative AI has caused "an explosion of fake listings, non-existent products and phantom sellers." In January 2026, the team at the digital game store Loaded put together a list of five ways that TikTok users can protect themselves from being scammed."
"TikTok provides buyer protection, including refunds within 30 days in most cases and 90 days in rare instances, for purchased products that never arrive, are different from their description, or are defective. It is also important to note that sellers can be reported to the social media network. Buyers who don't get what was promised to them should take full advantage of both of those programs while remembering that they have their limitations."
TikTok reached significant popularity among young adults, with 65% of users aged 18–34. Scams on the platform increased, prompting warnings from consumer groups and reports that generative AI fueled fake listings and phantom sellers. In January 2026, a digital storefront team compiled five protective measures for TikTok users. TikTok offers buyer protection with refunds typically within 30 days and in rare cases up to 90 days for missing, misdescribed, or defective items. Sellers can be reported to the platform. Buyers are advised to use secure payment methods such as PayPal and credit cards and to be aware of the limitations of protections.
Read at Miami Herald
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