"After a blockbuster Black Friday week, TikTok and its owner ByteDance are shaking up their global e-commerce product and data science teams, according to two company staffers and a December memo viewed by Business Insider. The move was designed to streamline collaboration in areas like artificial intelligence, as well as "improve operational efficiency," per the memo. As part of the change, which was implemented in the first week of the month, global e-commerce product and design team leader Zhou Sheng is stepping aside."
"Zhou helped build the company's e-commerce product and "greatly facilitated" its global development, ByteDance e-commerce head Bob Kang wrote in his memo. After the restructuring, regional e-commerce product and user growth managers will report to Chen Songlin, a ByteDance executive who earlier worked on TikTok's Chinese sister app, Douyin. The company also restructured its global e-commerce data science team. Managers will report to the executive Zhang Heng with the goal of centralizing the group's measurement and AI strategies, per the memo."
TikTok Shop reorganized its global e-commerce product and data science teams, implementing the change in the first week of December. Global e-commerce product and design leader Zhou Sheng stepped aside. Regional e-commerce product and user growth managers now report to Chen Songlin, a ByteDance executive who previously worked on Douyin. The global e-commerce data science team was centralized, with managers reporting to Zhang Heng to align measurement and AI strategies. AI work spans customer-facing features and internal efficiency efforts. TikTok Shop drove over $500 million in US sales during Black Friday week. The company has conducted multiple restructurings and job cuts while scaling e-commerce.
Read at Business Insider
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