TikTok has embraced Amazon-derived principles, such as 'always day 1,' to promote agility in its operations. The company hired extensively from Amazon, bringing in staff to bolster its e-commerce platform, TikTok Shop. By 2024, TikTok Shop's workforce included a significant number of former Amazon employees. These new hires often infused Amazon’s strategies into TikTok's operations, sharing insights from their previous experience. TikTok aims not to replicate Amazon directly but to leverage its strategies to enhance its brand partnerships and e-commerce customer experience, crucial for competing in the $100 billion US e-commerce market.
By the end of 2024, TikTok had 1,700 employees there, according to the city's estimates.
TikTok team members routinely shared insights about Amazon's business strategies, sometimes walking through documents taken directly from their former employer.
Collection
[
|
...
]