Ticketmaster Is Going to Have to Do Better Than That
Briefly

Ticketmaster Is Going to Have to Do Better Than That
"The FTC and seven states sued Live Nation and Ticketmaster September 18. The complaint alleges the companies collude with ticket resellers, enabling scalpers to buy more tickets than the advertised limit and permitting their resale at jacked prices. This would be a violation of the Better Online Ticket Sales Act (BOTS ACT). They also accuse Ticketmaster of "bait-and-switch" by misrepresenting the price of tickets. The suit blames the tool TradeDesk, which allowed resellers to track their sales, is used to mislead customers."
"Ticketmaster is initiating some new anti-scalper measures, which include making resellers use either their SSN or a taxpayer ID verification and AI tools that will supposedly aid in "faster assessment and cancellation of bot-purchased tickets." The company will also get rid of TradeDesk. Ticketmaster outright denied violating the BOTS Act. But indie venues weren't buying it. What do NIVA and NITO have to say about it? NIVA called the measures "too little and too late" in a statement."
The FTC and seven states filed suit against Live Nation and Ticketmaster on September 18, alleging collusion with ticket resellers that allowed scalpers to exceed purchase limits and resell tickets at inflated prices. The complaint alleges violations of the Better Online Ticket Sales Act and accuses Ticketmaster of bait-and-switch pricing and misuse of the tool TradeDesk to mislead customers. Ticketmaster announced measures requiring resellers to verify SSN or taxpayer ID, deploying AI to detect bot purchases, and removing TradeDesk, while denying BOTS Act violations. Independent venue groups called the steps insufficient and too late, citing evidence of ties to scalpers and damaged public trust.
Read at Vulture
Unable to calculate read time
[
|
]