""The legacy search bar is officially a relic of the past," said Andrea F. Tortella, CEO of Thrad. "Consumers today want conversational environments where they can explore and 'vibe buy' alongside their favourite brands. With Thrad for Retailers, Thrad is providing the infrastructure to build the consumer experience of the future. By making advertising the monetisation engine for agentic commerce, we are ensuring that the next generation of commerce is both profitable and user-centric.""
"This first of its kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional keyword based search to the era of "agentic commerce." As legacy search bars become increasingly obsolete, consumers are gravitating toward conversational environments that support exploration, learning, and discovery-led purchasing. Thrad for Retailers enables brands to meet this demand by transforming AI-driven chat interfaces from cost-heavy support tools into high-yield revenue engines."
Thrad launched Thrad for Retailers to enable retailers to monetise AI assistants and shift commerce from keyword search to agentic commerce. The solution integrates native advertising directly into conversational AI flows so brands can reach users during engaged 'thinking' moments. The platform turns chat interfaces from cost-heavy support tools into revenue-generating channels by prioritising user emotion and intent over static filters. Retailers can deliver helpful, contextually relevant brand interactions that support exploration, learning, and discovery-led purchasing. Thrad is testing the solution with select partners covering tens of millions of customers, indicating strong demand for AI-native monetisation in retail.
Read at Exchangewire
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