In July, HubSpot introduced over 100 updates focused on enhancing AI capabilities, CRM usability, and automation flexibility. New connections were established with AI tools like Claude and ChatGPT, alongside expanded AI functionality in meetings and workflows. Major improvements included a revamped Target Accounts Home for streamlined account-based strategizing, a new Video Library for centralized video content management, and innovative service coaching tools. These updates aim to assist teams in scaling outreach efforts and maintaining organized CRM systems.
The Target Accounts Home was completely revamped to help sales and marketing teams discover, research and act on high-fit accounts all in one place.
HubSpot's new Video Library gives teams a central space to upload, manage and reuse video content across marketing and sales efforts.
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