"Luke Arnel Cameron didn't launch his first year on TikTok Shop with a warehouse, a call center, or a giant ad budget. He launched with a camera and a livestream. "We launched November, 2024 ... in the UK. Our first livestream, we did 70,000 pounds," he says. "In our first year, we've done over 650,000 orders." It's not the typical outcome, but it is a revealing one."
"When he was first approached, he admits his initial reaction was suspicion: "I actually thought ... that it was a scam. I thought it was fake, and I almost didn't sign the contract." Still, curiosity, and a bit of due diligence, won out. He asked a lawyer to review it, then made the decision at his very own dining room table, unaware of how quickly it would change the trajectory of his business."
Livestreaming and social commerce are among the fastest-growing sectors of e-commerce, enabling rapid brand growth. Luke Arnel Cameron launched on TikTok Shop in November 2024 with only a camera and a livestream, no warehouse or large ad budget. His first livestream generated £70,000 and his first year exceeded 650,000 orders. He initially suspected the opportunity was a scam, sought legal review, and signed at his dining room table. Live selling produced strong results even without a massive follower count, prompting a swift shift from experiment to core strategy.
Read at Forbes
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