Amazon Prime Day has transformed July from a slow retail month into a peak shopping period. This year's Prime Day runs from July 8-11, while various retailers like Best Buy and Dollar General are launching their own competing sales. Best Buy's Fourth of July sale begins earlier and lasts longer than Prime Day, and Dollar General will have its own '7 Days of Savings' starting July 6. Analysts emphasize the importance of adapting to evolving consumer habits during this lucrative time.
June used to be the dog days of summer when people didn't spend that much. Now, July is a time that consumers are conditioned to be on the hunt for deals.
This year's sales lineup includes a seven-day Fourth of July sale from Best Buy, which lasts three days longer than Prime Day and started on Monday.
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