Businesses historically published any blog content to attract traffic. However, by 2025, irrelevant content can damage organic search visibility and confuse large language models. Google shifted focus from page-level relevance to domain-level relevance around 2021, leading to traffic losses for many prominent sites, including HubSpot, which deleted unrelated pages. An algorithm update in 2024 highlighted that site reputation abuse from irrelevant content could lead to deindexing by Google. This emphasizes the necessity of creating relevant content to maintain good search rankings and optimize for AI algorithms.
Google's emphasis on domain-level relevance since 2021 shows that irrelevant content can significantly hurt organic search visibility and traffic for businesses.
HubSpot's experience highlights the dangers of irrelevant content; after losing traffic from unrelated page rankings, they prioritized relevant content, resulting in higher revenue.
In early 2024, Google recognized site reputation abuse as a key factor damaging overall site rankings, emphasizing the importance of content relevance.
The rise of large language models indicates that publishing irrelevant content not only harms SEO but may also confuse AI algorithms.
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