American Eagle Outfitters faced backlash for its ad campaign featuring Sydney Sweeney, accused of using a racist undertone with the pun 'Sydney Sweeney has great genes.' Despite this, a survey conducted with Kantar showed that 62% of consumers still intend to purchase from the brand. The demographic breakdown of respondents included an almost equal gender split and diverse age ranges. Following support from figures such as President Trump, who praised Sydney Sweeney's ad, the company's share price increased significantly, demonstrating an interesting consumer response amidst controversy.
Despite significant scrutiny for its controversial ad campaign featuring Sydney Sweeney, American Eagle Outfitters retains consumer support, with a majority expressing their intent to still purchase from the brand.
The campaign sparked discussions on race and marketing, especially with the tagline 'Sydney Sweeney has great genes', which critics interpreted as a potential racist dog whistle.
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