Cakes Body has successfully transformed reusable nipple covers into a consumer phenomenon, achieving over $100 million in annual revenue in four years. Despite competitors offering lower prices, Cakes Body's growth has primarily stemmed from social media marketing through platforms like Instagram and TikTok. Co-founders Casey Sarai and Taylor Capuano bootstrapped their venture with just $10,000 in savings. They are launching in over 1,000 Ulta stores, viewing this expansion more as a brand-building opportunity than a significant revenue stream.
Cakes Body redesigned reusable nipple covers with larger sizes, thinner edges, and no sticky adhesive, achieving over $100 million in revenue within four years.
Cakes Body's rapid growth was fueled by Instagram and TikTok, despite their higher price point compared to competitors, showing effectiveness in digital marketing.
Co-founders Casey Sarai and Taylor Capuano started with $10,000 in savings, bootstrapping their way to success and relying heavily on digital channels for sales growth.
The launch in 1,000 Ulta stores is seen as a branding move rather than a significant revenue source, illustrating the focus on digital scalability.
Collection
[
|
...
]