"According to Business Insider, the Minnesota-based retail corporation recently updated its terms and conditions to make it clear that customers - not the company - would be responsible for the failures and hallucinations of its upcoming AI shopping assistant."
"You are responsible for reviewing activity performed by your Agentic Commerce Agent and for promptly notifying the Agentic Commerce Agent and Target of any activity you believe is unauthorized or outside the scope of permissions you approved."
"Target does not purport to guarantee that an Agentic Commerce Agent will act exactly as you intend in all circumstances. You should review orders, account activity, and settings regularly."
Big box retailers are increasingly distancing themselves from the failures of their AI systems, placing the burden on consumers. Target has updated its terms to clarify that customers are responsible for any mistakes made by its AI shopping assistant, Gemini. This includes unauthorized transactions or incorrect purchases. The new terms emphasize that customers must regularly review their account activity and orders, as Target does not guarantee the AI will function as intended. This trend reflects a growing double standard in the retail industry's approach to AI technology.
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