Taco Bell is set to expand its Live Más Café concept by opening 30 new locations in Southern California, Dallas, and Houston by fall 2025. This initiative comes after McDonald's closure of its CosMc's beverage venture, signaling Taco Bell’s confidence in the specialty beverage market. The company aims to boost beverage sales to $5 billion by 2030, acknowledging a trend in consumers, especially youth, desiring refreshing drinks. Alongside the expansion, Taco Bell will introduce a new Refrescas menu featuring six variations of agua fresca, reinforcing its commitment to beverage innovations.
Taco Bell is expanding its beverage-focused Live Más Café concept by opening 30 new locations, aiming for $5 billion in beverage sales by 2030.
With the launch of a new Refrescas menu, Taco Bell seeks to become the ultimate beverage stop, appealing to younger consumers' tastes.
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