Sun Day Red is expanding its presence beyond digital sales into physical locations, starting July 1 with select golf courses and July 22 in retail stores. The brand, co-created with Tiger Woods, aims to bring its curated apparel closer to the game and the audience it serves. This move marks a shift from a lean digital-only model, allowing Sun Day Red to foster strategic partnerships with venues that align with its premium values. Tiger Woods acknowledges the significance of these specific placements in relation to his career story.
Sun Day Red is now making its biggest move yet, expanding to elite golf courses and retail stores starting July 1 and July 22 respectively.
The brand has kept its distribution lean and intentional, providing a digital-only model since launch. This exclusivity was part of the strategy.
Tiger Woods emphasizes the significance of the brand's move into specific, meaningful golf locations that shape his career and narrative.
Sun Day Red is focused on strategic partnerships that align with its values of quality, innovation, and respect for the sport.
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